CUSTOMER WORKSHOPS

Tailor-made workshops incorporating elements from the following:

CREATING CUSTOMER PROFILES
How to understand your target customers better

CREATING PRODUCTS THAT MEET CUSTOMER NEEDS
How to get the right product/customer fit (from Value Proposition Design)

UNDERSTANDING THE NET PROMOTER SCORE
How to get to grips with NPS (from The Ultimate Question)

GETTING TO KNOW YOUR CUSTOMERS
How to find out more about your customers (from The Workshop Book)

DEFINING WHAT CUSTOMER LOYALTY MEANS TO YOUR BRAND
How to understand where your customers’ loyalty lies

GETTING, KEEPING & GROWING YOUR CUSTOMER BASE
How to create separate strategies to get, keep and grow your customer base

VALUING YOUR INVISIBLE CUSTOMER
How to stay focused on genuine customers

GAINING CUSTOMER INSIGHTS
How to gain valuable customer insights (from Value Proposition Design)

REWARDING THE BROADCASTERS AND IDENTIFYING THE FALSE FOLLOWERS
How to stay focused on genuine customers

CUSTOMER SATISFACTION
How to keep your customers satisfied (from Exceptional Service, Exceptional Profit)